I believe that brands are made of people, stories, values and true intentions.
What really connects is identity.
And my mission is to achieve goals by communicating yours.
Mission Vision Values
Support the discovery, structuring and communication of brands through essence, with authenticity, empathy and strategy.
To be recognized as a leading consultancy in strategic communication, brand positioning and institutional reputation, based on active listening, analysis
technique and construction of customized solutions that generate real transformation.
Mission Vision Values
Mission Vision Values
Empathy as a method
Authenticity above fads
Responsibility for the client's reputation
Technical rigor with a human perspective
Transparency at every stage
Transformation with purpose
Respect for the history of each brand
ABOUT ME
Professional identity
My career path includes Advertising, Public Relations, Journalism, Marketing and Design, and this diversity provides a complete vision of communication as a tool for transformation.
I worked in three sectors – private, public and third sector – which broadened my perspective on different organizational cultures and their ways of relating to their audiences.
I believe in consultancies that play an active role in listening and in processes that begin before the strategy: they begin with a real understanding of each client's identity.
Before suggesting a path, I delve into the history, pain points and potential of each organization. I analyze it technically, but with empathy.
The objective is not just to point out problems, but to discover potential and translate the brand's essence into concrete actions that meet the client's objective through reputation and connection through identity.
More than projects, what I deliver is partnership, clarity, identity and transformation.
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TESTIMONIALS
TESTIMONIALS
Diálogo é ponte.
Diagnóstico é bússola.
Empatia é método.
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Acredito que uma organização possui
características humanas e o diálogo
entre pessoas dispostas revela
soluções estratégicas e práticas
para as infinitas questões empresariais.
Meus princípios, regras e procedimentos
de análise valorizam os relacionamentos
e particularidades de uma existência
para além do CNPJ.
Uma identidade só é reconhecida
quando se apropria de si e comunica, com segurança, o objetivo da sua vida no mundo.
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TESTIMONIALS
My academic background is in Integrated Social Communication (PUC/MG). I have a degree in journalism and my professional career is built on the three classic pillars of communication: Journalism, Advertising and Public Relations.
I expanded my approach during my MBA in Digital Marketing, at UNA-BH, which provided me with a strategic vision focused on brand positioning, demand generation and relationships with the public in the online environment.
Over the years, I have invested in more knowledge in the areas of Organizational Communication, Design Thinking, Branding, Press Relations and Reputation. This path has strengthened my ability to act in an integrated manner between diagnosis, planning and execution of communication solutions.
OUR CLIENTS
CONTACT
Let's talk!
Conversation is extremely important in all areas of my care.
